Anti-counterfeiting · supply chain intelligence
Counterfeits stop
at the label.
Physically unclonable CDP labels, offline verification and end-to-end supply chain intelligence.
- 25 mm
- one label, two security layers
- 0
- connectivity needed to verify
- 30 days
- to a live pilot
Standard tag
25 mm · PUF + CDP
One label system for every shelf
The problem
Why current protection fails
$1.3T
lost to counterfeit trade every year, globally
Source: OECD / global brand-protection estimates
QR codes and barcodes
One photograph reproduces them on every pack in the run.
Holograms and tamper seals
Bulk-cloned off a single stolen original.
Refilled and reused packs
A genuine empty pack is worth money to a counterfeiter.
A secure label has to be impossible to reproduce — not merely hard.
The technology
Two security layers, one 25 mm label
3D boundary pattern · The PUF
Micro-relief formed during curing. Cannot be reproduced — not by scanning, not by reprinting, not by the original press.
Copy detection pattern · The proof
A block inside the code. Copying degrades it measurably, so MiSa Lens returns a correlation score, not an opinion.
The Fingerprint: the boundary cannot be cloned, and the pattern proves it was never copied.
Proof, not promises
The litmus test
Scan the label, then scan a photocopy of it. Same phone, same app, opposite verdicts.
Unedited screen recordings from the MiSa Lens app.
Industries
Built for the way each product is faked
The security zone never changes. The format, the finish and where it sits change with the pack.
Fizzora Cola · 500 ml PET
Beverages
Refilled bottles, look-alike brands
- The risk
- Genuine empties are bought back, refilled and recapped, and near-identical brands sit beside the real one on the same shelf.
- What changes
- Every scan says where that bottle was really sold, and a consumer can tell a refill before paying for it.
The label
Medallion · Ocean Teal
30 × 30 mm, on the body below the wrap
Label formats
A label for every pack
From a one-colour tag to banknote-grade foil — eight formats, one security zone, one free app.
Medallion · Ocean Teal
30 × 30 mm
Beverages
Noir · Noir & Gold
30 × 30 mm
Lubricants
Mono rectangle tag
32 × 20 mm
Pharmaceuticals
Aero · Emerald Reserve
40 × 30 mm
Agrochemicals
Excise strip · Heritage Royal
75 × 15 mm
Spirits & excise
Noir · Noir & Rose Gold
30 × 30 mm
Personal care
Heritage · Royal Sapphire
40 × 30 mm
Auto & electrical parts
Aero · Saffron Amber
40 × 30 mm
Packaged food
Put through the reader the app uses
8 / 8
label formats decode and verify at 600 and 1200 dpi
r ≥ 0.97
correlation against the registered pattern
≤ 0.15
the most a wrong-grid decoy reaches
MiSa Lens
What the consumer sees
One app across every category. The screen takes its colours from the product; the verdict is always green.
Beverages
Fizzora Cola · 500 ml PET
Lubricants
Torqon 10W-40 · 1 L
Pharmaceuticals
Medivera Paracetamol 500 · 10 × 10
The platform
Beyond the label: a full chain of trust
Verify on any phone, serialise on the line, control every label like inventory, and turn every scan into intelligence.
One label
One label, every use case
Consumer trust
Instant proof in the buyer's hand.
Brand analytics
Scan telemetry by region, batch and SKU.
Mobile verification
Offline scan, no login, no latency.
Secure warranty
Ownership anchored to an unclonable label.
Tamper evidence
Boundary damage is visible and measurable.
Supply chain control
Activate, deactivate and trace at node level.
Authentication, engagement and supply chain intelligence from a single 25 mm print — no second label, no second cost.
See the difference in four minutes.
A genuine label and a copy of the same label, scanned side by side on your own phone.
Pilot in 30 days
One SKU, one line, one region.
No line change
Existing printers, existing substrates.
Verify offline
No connectivity dependency at the shelf.